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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Together, the two TV station groups, Sinclair and Nexstar, control more than 20 percent of ABC’s local affiliates. By Benjamin Mullin Jimmy Kimmel’s late-night show is returning to ABC on Tuesday ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
One of my favorite Nieman Lab predictions in recent years came from Nik Usher, associate professor of communication studies at the University of San Diego. The prediction, “The future-of-journalism ...
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
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