Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Since the birth of traditional advertising up until around 10 years ago, just about every venue was historically a passive one: Audiences passively absorbed ads via newspapers, magazines, radios and ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

Caroline Giegerich, vice president of AI and marketing innovation at the Interactive Advertising Bureau (IAB), has always had an affinity for technology. While at Warner Media Group, she worked on a ...

The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

As part of The Drum’s latest digital media supplement, focused on the opportunities of online video, we are publishing a series of articles exploring a range of topics, from the future of online video ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The IAB has proposed the AI Accountability for Publishers Act to let publishers sue AI companies for scraping content.

DALLAS—The Electronic Security Association (ESA) is applauding a major decision by the Eighth Circuit Court of Appeals, which struck down the Federal Trade Commission’s Negative Option Rule allowing ...